During the course of conversations with several distributors, one point that was reiterated was the need to build an exclusive channel network—a set of channel partners in different regions who would be faithful only to one particular disty. This, according to the disties 360 Magazine spoke to, would resolve the issue of low margins while ensuring the disty of a much more aggressive and dedicated channel. Even the partner stands to benefit from additional; support and greater margins. But while this may seem to be the ideal solution to a nagging problem it is easier said than done. Customers demand an array of option each time they are out shopping. If a partner doesn’t house the particular brand demanded by a customer then he is bound to lose that business. However, channel partners that do not directly deal with end customers stand to benefit from entering into exclusive relationships with a disty. And here we explore those mutual benefits. Today, disties are dedicatedly e...
{A collection of articles written between 2001-2007}